Mercado Libre Advertising Analytics: Turn Insights Into Action
Learn how Amplasa’s analytics workspace transforms campaign data into concrete next steps for your team.
Measure what truly moves the business
Analytics is a decision accelerator, not a vanity scoreboard. Focus on metrics that show cause and effect so your team knows where to act.
- Efficiency: ACOS, ROAS, and conversion rate show if campaigns support profitability goals.
- Scale: Impression share, reach, and product coverage highlight untapped demand.
- Experience: Click-through rate and buy box status expose product quality or merchandising gaps.
Understand Amplasa’s data model
Amplasa keeps data consistent across campaign, ad group, and product levels so you can drill down without losing context.
- Campaign layer: track strategies, budgets, pacing, and impression share loss.
- Ad group layer: compare product families and manage catalogue decisions.
- Product layer: review single SKU performance, stock status, and listing quality.
Each view includes up to 90 days of history and clearly marks reconciliation windows so you trust the numbers.
Dashboards that drive action
Well-designed dashboards surface anomalies immediately. Amplasa combines charts, tables, and alerts in one workspace.
- Daily performance board: blends spend, conversions, ACOS, and share of voice trends.
- Portfolio heatmap: groups campaigns by objective so budget conversations stay focused.
- Alert center: highlights budget risks, permission issues, and inventory blockers.
Export any view to CSV or share quick snapshots with stakeholders who prefer email or slide formats.
Operational rituals to keep insights fresh
Analytics only matters if it informs action. Establish a rhythm that keeps your team accountable.
- Monday pulse: check the daily dashboard, log anomalies, and assign owners.
- Mid-week standup: review test results, update pacing decisions, and unblock operations.
- Monthly retro: compare period-over-period performance and document bets for the next month.
With a dependable analytics workspace, Mercado Libre teams replace guesswork with clarity. Amplasa keeps everyone aligned on the same truth so experimentation compounds faster.