Why Mercado Libre Sellers Should Use Amplasa for Advertising Operations

Mercado Libre is vibrant, but advertising still feels like a juggling act. Sellers bounce between Product Ads and Display Ads consoles, wait for spreadsheets to refresh, and babysit budgets so a traffic spike does not evaporate margin.

Amplasa exists because those pain points are real. We mapped the daily frustrations of Mercado Libre sellers and engineered a control plane that keeps advertising simple, lovable, and complete.

Product Ads and Display Ads live in separate interfaces with unique rules, filters, and reporting views. Context switching slows responses and hides cross-channel opportunities.

Amplasa unifies both products in a workspace selector. Sellers authenticate once, pick the advertiser account, and see a consolidated campaign list without losing channel-specific filters.

• Single login that unlocks Product Ads and Display Ads in one workspace.
• Shared campaign list with filters for channels, objectives, and pacing status.
• Manage Product Ads, Brand Ads, and Display Ads from a unified dashboard with multi-account support.

Budgets slip when teams rely on static reports or ad hoc spreadsheets. Sellers only notice problems after burning through spend or missing pacing targets.

Amplasa’s guardrail engine watches pacing, impression share, and ACOS targets in real time. Alerts and recommendations arrive before spend drifts off-plan so teams stay proactive.

• Continuous pacing and ACOS monitoring across every campaign.
• Early alerts with recommended actions such as raise, reallocate, or pause.
• Guardrails that document decisions for finance and leadership.

Revenue numbers look healthy until you factor in cost of goods, fees, and shipping. Without margin visibility, sellers optimize for clicks instead of profit.

Amplasa's profit analysis dashboard lets you track COGS, monitor margins at the product level, and detect price gaps that erode profitability. Every optimization decision starts from real unit economics, not vanity metrics.

Teams spend hours stitching CSV exports to answer daily questions. Manual pivot tables delay insights and leave optimizations lagging behind the market.

Amplasa maintains 90 days of campaign, ad group, and creative metrics with instant filtering. Trend visualizations highlight emerging patterns so decisions never depend on outdated spreadsheets.

Moving hundreds of products between campaigns or updating bids item by item is painful. Native tools time out or require support tickets when catalogs grow.

Amplasa lets you manage Product Ads, Brand Ads, and Display Ads from a single platform. The built-in audit log provides full traceability of every change, so large-scale adjustments across your entire catalog stay organized and accountable.

Without a change log, teams cannot prove who touched what when performance swings. Agencies struggle to show the value of their optimizations.

Amplasa records every campaign, budget, and status change in an immutable audit trail tied to the human who made it. Collaboration gains a source of truth everyone trusts.

Sellers that operate across multiple Mercado Libre sites juggle currencies, languages, and policies. Misalignment leads to pricing errors and incorrect campaign settings.

During authentication Amplasa detects site, region, and currency for each advertiser account. Workspaces load with the right defaults and contextual help to prevent mistakes.

When sellers launch new product lines or sales events it is hard to confirm every lever—inventory, campaigns, budgets, creatives—is ready in sync.

Amplasa sends real-time alerts when campaigns need attention, and autopilot simulation lets you preview the impact of automation rules before applying them—so every launch is backed by data, not guesswork.

Mercado Libre’s advertising ecosystem keeps accelerating. New campaign types, evolving algorithms, and rising competition demand a dependable operating system.

Amplasa concentrates authentication, planning, execution, and analysis into one interface built for Mercado Libre standards so teams scale profitable spend with clarity.