Real Trends vs Amplasa: Market Intelligence vs Ad Management

Real Trends and Amplasa are two popular tools among Mercado Libre sellers, but they serve fundamentally different purposes. Understanding these differences helps you invest in the right tools for your specific needs.

This comparison will clarify when each platform adds the most value to your Mercado Libre business.

Real Trends is a market intelligence platform focused on helping sellers understand the Mercado Libre ecosystem. It provides data about market trends, competitor activity, and seller performance metrics.

• Market trend analysis and demand forecasting
• Competitor sales volume estimates
• Category performance insights
• Seller ranking and benchmarking
• Historical market data

Real Trends helps answer strategic questions: What categories are growing? Who are the top sellers? What products have the highest demand?

Amplasa is an advertising automation platform that helps sellers manage and optimize their Mercado Libre Product Ads campaigns. It focuses on execution rather than market research.

• Automated campaign optimization rules
• Bid and budget management
• ACOS-based performance targeting
• Real-time performance alerts
• Multi-account campaign management

Amplasa helps answer operational questions: How do I reduce my ACOS? Which campaigns need attention? How can I scale my advertising efficiently?

The fundamental difference is simple:

• Real Trends: Market intelligence for strategic planning
• Amplasa: Advertising automation for operational execution
• Real Trends: Shows what is happening in the market
• Amplasa: Optimizes what is happening in your campaigns
• Real Trends: Informs your product and pricing strategy
• Amplasa: Executes your advertising strategy automatically

Real Trends is valuable when you need to:

• Understand market dynamics before entering a category
• Benchmark your performance against competitors
• Identify trending products and categories
• Make data-driven decisions about inventory
• Track market share and competitive positioning

Real Trends is especially useful for sellers in the planning phase or those looking to expand into new categories.

Amplasa is valuable when you need to:

• Optimize Product Ads campaigns without manual monitoring
• Maintain consistent ACOS targets across campaigns
• Scale advertising spend efficiently
• Get alerted when campaigns need attention
• Manage multiple seller accounts from one dashboard

Amplasa is especially useful for sellers who already have products listed and want to maximize their advertising ROI.

Many successful sellers use market intelligence and advertising automation together. Here is how they complement each other:

1. Use Real Trends to identify high-potential products and categories
2. List those products on Mercado Libre
3. Use Amplasa to create and automate advertising campaigns
4. Monitor Real Trends for market changes
5. Let Amplasa continuously optimize your ad spend

This approach combines strategic insight with operational efficiency.

Both platforms offer tiered pricing, but the value proposition differs:

• Real Trends: Value comes from better product decisions and market positioning
• Amplasa: Value comes from time saved and improved advertising ROI
• Real Trends ROI: Harder to measure directly (strategic)
• Amplasa ROI: Easier to measure (ACOS improvement, time saved)

Real Trends and Amplasa are not competing tools—they address different parts of the seller journey. Real Trends helps you make smarter strategic decisions. Amplasa helps you execute your advertising more efficiently.

If your challenge is understanding what to sell or how the market is moving, Real Trends provides valuable intelligence. If your challenge is optimizing existing advertising campaigns, Amplasa delivers immediate operational value.

Know your market with intelligence. Win your market with automation. The best sellers do both.