How to Create and Manage Profitable Product Ads Campaigns on Mercado Libre

Before launching campaigns, align on the outcome you expect from Product Ads. Strategy clarity makes every optimization decision faster.

• Profitability: protect margin on proven products with ACOS targets between 10% and 25%.
• Visibility: accelerate launches or category expansion even if ACOS temporarily climbs.
• Growth: double down on products with organic momentum to capture more share.

Document the business objective, target ACOS, and guardrails so collaborators know when to escalate.

Amplasa guides you through campaign creation with naming conventions, strategy selection, and pacing configuration.

• Use descriptive names that include category, goal, and date range.
• Set daily budgets aligned with forecasted demand and add channel context (Marketplace or MShops).
• Enable pacing intelligence so overspend is prevented during spikes.

When guardrails are built into the campaign, optimizations become proactive instead of reactive.

Great Product Ads teams operate on a weekly loop where they interpret data, act, and log learnings.

1. Review impression share, ACOS trends, and budget burn by campaign.
2. Adjust budgets or ACOS targets where efficiency or scale demands it.
3. Refresh creative inputs: product titles, images, and price positioning.
4. Record hypotheses and outcomes so the next cycle starts smarter.

• Launch stage: focus on visibility campaigns with relaxed ACOS to gather search data.
• Scaling stage: split top performers into dedicated profitability campaigns with tighter guardrails.
• Portfolio stage: build seasonal or thematic campaigns while keeping a test budget for experiments.

These playbooks create consistent expectations for merchandising, marketing, and finance stakeholders.