The Complete Guide to Amplasa: Mercado Libre’s Ultimate Advertising Automation Platform

Marketplace advertisers juggle dozens of campaigns, product statuses, and billing flows across Product Ads and Display Ads. Without a shared source of truth, teams waste hours reconciling spreadsheets or waiting for exports to land.

Amplasa acts as that control plane. It pulls live data from Mercado Libre, layers automation on top, and keeps every stakeholder aligned on the same dependable picture.

• Unified workspace that mirrors Mercado Libre advertiser permissions.
• Consistent campaign, inventory, and guardrail data refreshed in near real time.
• Actionable alerts so teams correct issues before performance slips.

Every product decision protects the promise of simple, lovable, and complete experiences for Mercado Libre operators.

• Simple flows: Guided setup, clear guardrails, and predictable bulk actions.
• Lovable guardrails: Contextual alerts, pacing insights, and human-readable audit history.
• Complete coverage: End-to-end visibility from authentication through reporting and billing.

Amplasa supports every stage of the Mercado Libre advertising lifecycle so teams do not rely on patchwork tools.

• Authentication and workspace management for Product Ads and Display Ads.
• Product Ads campaigns with strategies, targets, and shared taxonomies.
• Inventory and ad groups visibility to surface product-level opportunities.
• Analytics and reporting with daily, weekly, and 90-day trend lenses.
• Budget pacing and guardrails that anticipate risk before overspend happens.
• Bulk operations and audit trail so large updates stay transparent and recoverable.

High-performing sellers follow a predictable rhythm that keeps Amplasa embedded in their operating system.

1. Connect your advertiser accounts and configure account settings during onboarding — select your site, currency, and billing preferences. Multi-account management lets you oversee every brand from a single workspace.
2. Use the overview dashboard to track key metrics like impressions, clicks, spend, revenue, CTR, and ACOS at a glance, then dive into the profit analysis dashboard for real-time margin monitoring.
3. Review guardrails and alerts together two times per week and document follow-up owners.
4. Leverage the complete audit log for full traceability of every action taken — review what changed, when, and by whom so you can learn from past optimizations and make smarter decisions going forward.