The Complete Guide to Amplasa: Mercado Libre’s Ultimate Advertising Automation Platform
See how Amplasa unifies automation, guardrails, and analytics so Mercado Libre teams can scale with confidence.
Why Mercado Libre teams need a control plane
Marketplace advertisers juggle dozens of campaigns, product statuses, and billing flows across Product Ads and Display Ads. Without a shared source of truth, teams waste hours reconciling spreadsheets or waiting for exports to land.
Amplasa acts as that control plane. It pulls live data from Mercado Libre, layers automation on top, and keeps every stakeholder aligned on the same dependable picture.
- Unified workspace that mirrors Mercado Libre advertiser permissions.
- Consistent campaign, inventory, and guardrail data refreshed in near real time.
- Actionable alerts so teams correct issues before performance slips.
Three pillars that keep Amplasa simple, lovable, complete
Every product decision protects the promise of simple, lovable, and complete experiences for Mercado Libre operators.
- Simple flows: Guided setup, clear guardrails, and predictable bulk actions.
- Lovable guardrails: Contextual alerts, pacing insights, and human-readable audit history.
- Complete coverage: End-to-end visibility from authentication through reporting and billing.
Feature blueprint across the advertising lifecycle
Amplasa supports every stage of the Mercado Libre advertising lifecycle so teams do not rely on patchwork tools.
- Authentication and workspace management for Product Ads and Display Ads.
- Product Ads campaigns with strategies, targets, and shared taxonomies.
- Inventory and ad groups visibility to surface product-level opportunities.
- Analytics and reporting with daily, weekly, and 90-day trend lenses.
- Budget pacing and guardrails that anticipate risk before overspend happens.
- Bulk operations and audit trail so large updates stay transparent and recoverable.
How teams adopt Amplasa in practice
High-performing sellers follow a predictable rhythm that keeps Amplasa embedded in their operating system.
- Connect advertiser accounts and confirm workspace privileges for every collaborator.
- Tag campaigns with objectives and align shared dashboards around the same metrics.
- Review guardrails and alerts together two times per week and document follow-up owners.
- Capture learnings in the decision log so future experiments start with better context.
Amplasa replaces fragmented scripts with an integrated control plane designed for Mercado Libre. Automation handles the heavy lifting so teams can focus on strategy and creative testing.
Ready to orchestrate your Product Ads and Display Ads from one dependable workspace? Activate Amplasa and keep every workflow aligned to revenue outcomes.