Ad Man vs Amplasa: Which Mercado Libre Ad Tool is Right for You?

If you sell on Mercado Libre, you know that advertising is essential for visibility. But managing Product Ads manually is time-consuming and error-prone. That is why tools like Ad Man and Amplasa exist—to help sellers get better results with less effort.

In this comparison, we will break down the key differences between Ad Man and Amplasa, helping you decide which platform fits your advertising strategy best.

Ad Man (ad-man.io) is a Mercado Libre advertising tool focused on providing insights and analytics for your campaigns. It helps sellers understand their ad performance through dashboards and reporting features.

• Campaign performance dashboards
• Historical data visualization
• Basic reporting features
• Multi-account support

Ad Man is primarily an insights tool—it shows you what is happening with your campaigns but leaves the optimization work to you.

Amplasa is an automation-first platform for Mercado Libre advertising. It covers Product Ads, Brand Ads, and Display Ads—providing automated rules for Product and Brand Ads, plus analytics and AI-powered recommendations for Display Ads to help you act quickly.

• Autopilot rules engine: automated bid adjustments, budget allocation, and status changes based on ACOS targets
• AI-powered product recommendations that identify high-potential items to advertise
• Profit analysis dashboard with COGS tracking, margin monitoring, and price gap detection
• Full ad-type coverage: Product Ads and Brand Ads automation (with competitive insights), plus Display Ads analytics and recommendations
• Real-time alerts when campaigns need attention
• Autopilot simulation to preview rule impact before applying changes
• Category insights for market research and competitive benchmarking
• Complete audit log for full traceability of every action
• Multi-account management with unified analytics

Amplasa's philosophy is automation-first: instead of just showing you data, it acts on that data to improve your results automatically—while giving you full visibility into profitability and every change made.

Here is how the two platforms compare across key features:

• Analytics & Reporting: Both platforms offer dashboards and reporting. Amplasa includes real-time data syncing.
• Automation: Ad Man has no automation features. Amplasa offers rule-based automation for bids, budgets, and status.
• Alerts: Ad Man has limited alerting. Amplasa provides real-time alerts when metrics cross thresholds.
• Ease of Use: Ad Man is straightforward for viewing data. Amplasa requires initial rule setup but saves time long-term.
• Pricing: Both offer tiered pricing based on ad spend.

Ad Man might be the right choice if:

• You prefer manual control over every campaign decision
• You primarily need better visibility into campaign data
• Your ad spend is relatively low and automation ROI is unclear
• You have dedicated team members to analyze data and take action

Amplasa is the better choice if:

• You want to save time with automated campaign optimization
• You are scaling ad spend and need consistent ACOS targets
• You cannot monitor campaigns 24/7 but want continuous optimization
• You want proactive alerts instead of discovering problems after the fact
• You manage multiple accounts and need unified automation

Ad Man is a solid choice for sellers who want better visibility into their Mercado Libre campaigns and prefer hands-on management. It provides the data you need to make informed decisions.

Amplasa goes further by not just showing you data, but acting on it automatically. If you are looking to save time, scale your advertising, and maintain consistent performance targets, Amplasa's automation-first approach delivers more value.

The best tool is the one that matches your workflow. If you want automation that works while you sleep, Amplasa is the clear winner.