Nubimetrics vs Amplasa: Market Insights vs Ad Automation

Mercado Libre sellers often ask: should I use Nubimetrics or Amplasa? The answer depends on what problem you are trying to solve. These tools serve different purposes in your e-commerce strategy.

This comparison will help you understand when to use each platform—and why many successful sellers use both.

Nubimetrics is a market intelligence platform for Mercado Libre. It helps sellers understand market trends, competitor behavior, and product opportunities before they invest in inventory or advertising.

• Market demand analysis and trend forecasting
• Competitor monitoring and benchmarking
• Category and niche research
• Pricing intelligence and recommendations
• Seller performance rankings

Nubimetrics answers the question: What should I sell and at what price? It is a research tool that informs your product strategy.

Amplasa is an advertising automation platform for Mercado Libre. Once you know what to sell, Amplasa helps you promote those products efficiently with automated campaign management.

• Automated bid and budget optimization
• ACOS-based performance targeting
• Real-time campaign alerts
• Multi-account campaign management
• Performance analytics and reporting

Amplasa answers the question: How do I advertise effectively? It is an execution tool that maximizes your advertising ROI.

These tools operate at different stages of your selling process:

1. Research Phase (Nubimetrics): Identify market opportunities, analyze demand, study competitors
2. Product Selection: Decide what to stock based on market data
3. Advertising Phase (Amplasa): Promote products with optimized campaigns
4. Scale: Automate advertising to grow without proportionally increasing manual work

Understanding this journey helps you see why these tools complement rather than compete with each other.

Here is how the platforms differ:

• Primary Focus: Nubimetrics = market research; Amplasa = ad automation
• Data Source: Nubimetrics = marketplace-wide data; Amplasa = your campaign data
• Actionability: Nubimetrics = informs decisions; Amplasa = executes decisions automatically
• When to Use: Nubimetrics = before listing products; Amplasa = after products are live
• Value Metric: Nubimetrics = opportunity identification; Amplasa = ACOS optimization

Nubimetrics is essential if:

• You are entering new product categories
• You need to understand market demand before investing in inventory
• You want to monitor competitor pricing and positioning
• You are looking for product opportunities in underserved niches
• You need market data to inform business decisions

Amplasa is essential if:

• You already have products listed and want to increase sales
• You are running Product Ads but struggling with manual optimization
• You want consistent ACOS targets without constant monitoring
• You need to scale advertising across multiple products or accounts
• You want automation that works 24/7

The most successful Mercado Libre sellers often use both platforms in a complementary workflow:

1. Use Nubimetrics to identify high-demand, low-competition products
2. Source and list those products on Mercado Libre
3. Use Amplasa to create and automate Product Ads campaigns
4. Monitor Nubimetrics for market changes that affect your strategy
5. Let Amplasa continuously optimize your advertising while you focus on growth

This combination gives you both strategic insight and operational efficiency.

Nubimetrics and Amplasa are not competitors—they solve different problems. Nubimetrics helps you find what to sell; Amplasa helps you sell it profitably through advertising.

If you must choose one, ask yourself: Is my challenge finding the right products, or promoting the products I already have? That answer will guide your decision.

Market intelligence without execution is just data. Execution without intelligence is just expense. The best sellers have both.